Internal communications
Clear, consistent communication that helps your people understand what is changing, why it matters and what to do next.
- Internal communications teams
- HR and people teams
- Leadership offices
- Growing companies
Example
What a four-week change plan looks like
Each channel has a job, and the town hall is the moment everything builds towards.
- Week 1Leadership messageManager briefing pack
- Week 2Newsletter and intranetWorkplace posters and screens
- Week 3Manager briefing packNewsletter and intranetTown hallWorkplace posters and screens
- Week 4Leadership messageNewsletter and intranet
Internal communications, in short
Internal communications works when the message, the audience and the channel are planned together. We help communications and HR teams find the core narrative, version it for each audience, plan when and where each piece lands, and produce the writing, design and video that carry it, alongside your in-house team.
What it helps with
Important messages compete with everything else in people’s inboxes.
4 more problems we help with
- Leadership updates feel distant, or inconsistent across sites and teams.
- Change programmes launch without a clear narrative or sequence.
- A small in-house team has no spare writing, design or production capacity for peaks.
- Global templates do not reflect the local team’s context.
Who we work with on this
- Internal communications teams in GCCs and enterprises
- HR and people teams running change or engagement programmes
- Leadership offices reaching large, distributed teams
- Growing companies setting up internal channels for the first time
What we deliver
- Change and transformation communications
- Campaigns for policies, benefits and programmes
- Newsletters, mailers and intranet content
- Town hall and all-hands content
- Manager briefing packs
- Templates your team can reuse
- Communication strategy and core narrative
- Audience and channel planWho hears what, where and when
- Leadership messages and talking points
- Newsletters, mailers and intranet content
- Town hall and all-hands contentScripts, presentations and run-of-show inputs
- Explainer videos and motion graphics
2 more deliverables
- Posters, digital signage and workplace assets
- Reusable templates for your team
How an engagement runs
Brief and listening
We meet the stakeholders, review your existing channels and agree the objective, audiences and constraints.
Narrative and plan
A core message, a version for each audience, and a channel and timing plan.
Making
Writing, design and production in agreed stages, with review rounds built into the schedule.
Launch and support
Assets delivered for each channel and date, and support on the day for live moments.
Review and handover
We look at what was received and used, then hand over the agreed editable files and templates.
What we need from you at each stage
- Brief and listening
- Brief, brand guidelines, key stakeholders, approval route and any audience insight you have.
- Narrative and plan
- Review of the narrative and sign-off from the communication owner.
- Making
- One consolidated round of feedback per stage; legal or HR review where required.
- Launch and support
- Access to channels, or a named publisher on your side.
- Review and handover
- Any engagement data you are able to share.
Approvals and changes
We map your approval route in the brief: who reviews the narrative, the plan and each piece, and by when. Each stage closes with a written sign-off, and changes after sign-off are agreed before they are made.
What affects the cost
We do not publish fixed prices or promise timelines before a brief. Every engagement is estimated in writing; these are the factors that move it.
- Scope
- How many audiences, channels and pieces the plan needs.
- Content development
- How much of the narrative and source material needs to be created rather than adapted.
- Formats
- Writing and design only, or video, motion and event content as well.
3 more cost factors
- Review route
- The number of approval rounds and reviewers, including legal or HR review.
- Timeline
- Fixed dates and short lead times can need more capacity at once.
- One-off or ongoing
- A single campaign is planned differently from a retained monthly rhythm.
Related work
Case studies for this service are being prepared; client work appears only with written approval. Talk to us about your brief
Questions
Can you work within our brand guidelines and approval process?
Yes. We start from your guidelines and map your approval route in the brief, so reviews by leadership, HR, legal or brand are planned into the schedule rather than added at the end.
Do you replace our in-house communications team?
No. We work alongside an in-house team, adding writing, design and production capacity for campaigns, change programmes and busy periods.
How do you handle confidential information?
We sign a non-disclosure agreement before the brief where needed, limit access to the people working on the project, and share files only through channels you approve.
What do you need from us to get started?
A short brief, your brand guidelines, the names of the people who approve the work, and any fixed dates. We can help shape the brief in the first conversation.
How is the cost agreed?
Every engagement is scoped and estimated in writing before work starts, based on the cost drivers above. Any change in scope is agreed with you before it is made.
Take the overview with you
On request
Internal communications: service overview
- What the service covers and who it is for
- How an engagement runs, stage by stage
- What we need from you at each stage
- Approved case studies, when available
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