Leadership communications
Messages from leaders that sound like them, say something clear, and hold up to questions.
- Leadership offices and chiefs of staff
- Internal communications teams
- New site and GCC leaders
- HR leaders
Example
What a leadership message house looks like
One core message, three points that support it, and the facts behind them, agreed before anything is drafted.
- Leader email
- Town hall
- Manager pack
- Short video
Leadership communications, in short
People listen to leaders when the message is clear, consistent and honest about what is known. We work with leaders and their communications teams to find the core message, write it in the leader's own voice, and prepare them for the questions that follow, whether the moment is an email, a town hall or a video.
What it helps with
Leadership updates sound corporate and impersonal, so they are skimmed.
3 more problems we help with
- Different leaders tell different versions of the same story.
- Announcements land without answers to the obvious questions.
- Leaders have little time to prepare for live Q&A.
Who we work with on this
- Leadership offices and chiefs of staff who shape what leaders say
- Internal communications teams who own the channels and the calendar
- New site and GCC leaders introducing themselves to a growing team
- HR leaders communicating organisational change
What we deliver
- Leadership messages and emails
- Speeches and talking points
- Town hall and all-hands content
- Q&A preparation
- Leadership video scripts
- Message house for change and announcements
- Message house and core narrative
- Leadership emails and messages
- Speeches and talking points
- Town hall content and slides
- Q&A preparation document
- Video scripts for leadership updates
How an engagement runs
Listening
Conversations with the leader and the communications team: what needs to be said, what is known and what cannot be said yet.
Message house
The core message, supporting points and proof, agreed before any drafting starts.
Drafting in their voice
Drafts written to sound like the leader, reviewed in agreed rounds.
Preparation
Likely questions with suggested answers, and rehearsal support for live moments.
Follow-through
Consistent follow-up messages for managers and channels, so the story stays the same as it travels.
What we need from you at each stage
- Listening
- Time with the leader and the context, including any confidential constraints.
- Message house
- Sign-off from the leader or chief of staff.
- Drafting in their voice
- The leader's review of each draft.
- Preparation
- Time for a preparation session.
- Follow-through
- Channel owners and timings.
Approvals and changes
Leadership content often needs legal, HR or corporate communications review. We map that route in the first conversation, keep drafts in channels you approve and limit access to the people working on it.
What affects the cost
We do not publish fixed prices or promise timelines before a brief. Every engagement is estimated in writing; these are the factors that move it.
- Scope
- How many messages, speeches or moments are involved.
- Listening and research
- Time with the leader and stakeholders before drafting.
- Sensitivity and review route
- Legal, HR or regional reviews add rounds and time.
3 more cost factors
- Turnaround
- Short-notice announcements need capacity reserved in advance.
- Formats
- Written messages only, or video, slides and live event support as well.
- One-off or ongoing
- A single announcement is planned differently from a regular leadership rhythm.
Related work
Case studies for this service are being prepared; client work appears only with written approval. Talk to us about your brief
Questions
Can you write in our leader's voice?
Yes. We start by listening: conversations with the leader, past messages they were happy with and the words they use. Every draft is reviewed by the leader before it goes anywhere.
How do you handle confidential or sensitive announcements?
We sign a non-disclosure agreement before the brief where needed, limit access to the people working on the project, share drafts only through channels you approve and follow your legal and HR review route.
Do you help leaders prepare for town hall questions?
Yes. We prepare the questions people are likely to ask, suggested answers the leader is comfortable with, and rehearsal support before live moments.
How quickly can you turn around a leadership message?
It depends on the message and the review route. Short-notice work is possible when it is planned for; we agree realistic turnaround times in the scope rather than promising a fixed time.
Do you work with our internal communications team?
Yes. Leadership messages usually sit within the internal communications calendar and channels, so we plan them with that team and add writing and preparation capacity alongside them.
Take the overview with you
On request
Leadership communications: service overview
- What the service covers
- How we work with leaders and their teams
- Confidentiality and review routes
- Approved case studies, when available
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